Requirements:

1. Understanding of Unit Economics, Analytics, and Metrics:

• Ability to analyze marketing data and metrics to evaluate campaign effectiveness and adjust strategies accordingly.
• Experience with analytical and reporting tools.

2. Understanding of Market and Target Audience Needs:

• Knowledge of blockchain technologies, decentralization, cryptocurrencies, including staking, DeFi.
• Familiarity with the TON ecosystem is a significant plus.

3. Experience in Building a Brand and Growing an Audience:

• Proven experience in creating and promoting a company's brand.
• Deep understanding and practical experience using gamification tools to enhance user engagement and retention.
• Experience in building and growing a large audience on social media and other media platforms.
• Ability to generate buzz and maintain a high level of audience engagement.

4. Developing Company Marketing Strategy:

• Ability to develop and implement a comprehensive marketing strategy to attract users and build a customer community.
• Experience in content creation and management, including social media, blogs, forums, and media platforms.
• Ability to adapt strategies in a rapidly changing environment.

5. Management Experience:

• Minimum of 3-5 years of experience in C-level marketing positions, preferably in startups or technology companies.
• Institutional experience will be an advantage.

6. Professional Language Skills:

• Proficient in English, both written and spoken.
• Knowledge of Russian will be an added advantage.