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Growth Marketing Manager (Crypto Sector)



Marketing & Communications, Sales & Business Development
Posted on Monday, July 8, 2024
About Cryptology

In a world where market conditions fluctuate by the minute, one factor remains steadfast: trust. At Cryptology, we're more than just a platform; we're your reliable gateway to a multitude of trading possibilities. As a pioneering asset trading platform, we pride ourselves on offering straightforward, efficient access to global financial markets. From diverse account options to a broad spectrum of digital assets, we ensure that every trader, whether novice or seasoned, finds a professional trading solution with us.

About the Role: Growth Marketing Manager

As a Growth Marketing Manager at Cryptology, you will be at the forefront of driving our growth through innovative and strategic marketing campaigns. Leveraging your expertise in multi-channel marketing, data analysis, and customer engagement, you will help us expand our reach and optimize our marketing efforts. Reporting to senior leadership, your role will be crucial in planning, executing, and refining growth strategies across various marketing channels.

Key Responsibilities:

  • Comprehensive Campaign Oversight: Lead the design, implementation, and refinement of growth initiatives across paid digital channels - paid search, telegram ads, social media, email marketing etc
  • Target Campaign Audience : Identify key customer segments and craft tailored campaign messages and creative assets to effectively engage and convert customers at each stage of their journey
  • Performance Analytics: Employ advanced analytics tools and attribution models to monitor and evaluate campaign outcomes, providing insights to enhance performance and maximize ROI
  • Continuous Improvement: Promote a culture of continuous testing and improvement by conducting A/B and multivariate tests, and other experimental approaches to uncover growth opportunities and enhance campaign effectiveness
  • Budget Oversight: Manage and allocate marketing budgets to ensure they align with business objectives and ROI targets, and regularly update senior leadership with budget forecasts and performance insights
  • Cross-Department Collaboration: Partner with marketing, product, sales, and analytics teams to ensure cohesive and integrated growth strategies that align with overall business goals
  • Reporting and Insights: Create detailed performance reports and dashboards to monitor key metrics, communicate campaign results and insights to stakeholders, and guide strategic decision-making

What We Look for:

  • Proven experience in growth marketing, preferably within the fintech, crypto, or technology sectors
  • Experience with telegram ads channels is preferred.
  • Strong analytical skills with the ability to interpret complex data and drive strategic decisions
  • Proficiency in using analytics tools and marketing attribution models to measure and optimize campaign performance
  • Experience managing multi-channel marketing campaigns, including both digital and traditional channels
  • Excellent project management and communication skills, with the ability to engage effectively with cross-functional teams
  • A results-oriented mindset with a track record of successfully executing and optimizing growth initiatives
  • A bachelor's degree in Marketing, Business, or a related field is preferred

Why Join Cryptology?

  • Rewarding Compensation: Competitive salary with a bonus potential tied to company performance
  • Support for Global Talent: Relocation packages and visa support for international talents
  • Professional Growth: Commitment to professional development and career advancement
  • Work-Life Balance: Enjoy up to 28 days of paid holiday, a flexible schedule, and a "results-focused" working environment
  • Inclusive Culture: We are an equal opportunity employer dedicated to diversity and fairness in every aspect of our recruitment process

At Cryptology, your expertise will be celebrated, and your impact will be significant. Here, your career trajectory is as expansive as our trading options. Let’s chart the path to future markets together. Apply today!

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