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Crypto Copywriter



Marketing & Communications
Brentford, UK
Posted on Tuesday, July 9, 2024
The role

We are seeking an experienced and talented copywriter to contribute to content creation across a variety of channels, including; digital, print, video, email, PR and social media. This role will work closely with the Head of Content, our Social Media Manager and our Head of Design. The Copywriter role sits within the Marketing team which supports the entire organization with their various communication, content and marketing needs. If you’re a strong advocate for cryptocurrency and blockchain technology, you could be a great fit.

The Crypto Copywriter role helps ensure that we can maintain our high editorial standard across all our print and digital materials, with the aim of improving overall efforts, resulting in inspiring, motivational and energetic marketing copy and clear, purposeful and effective content.

You must be able to adapt your copy’s tone of voice for different audiences, and also have a clear understanding of the marketing funnel and customer lifecycles.

About Cryptology

Crypto with confidence. Cryptology was launched with a humble yet ambitious plan - to make trading crypto safe and simple for everyone. Blockchain technology and cryptocurrencies can feel complicated and intimidating. That’s why we’re here to help both newbies and pros buy, sell and trade digital assets on a secure, intuitive and welcoming platform. Through our range of market-leading products and platforms, we’re supporting people worldwide to grow their personal wealth.

Key responsibilities

  • Produce a range of copy for marketing campaigns including but not limited to blogs, landing pages, and long form articles, social media posts, email newsletters, paid media ads, press releases, onsite copy and in-app copy.
  • Write short and long-form video scripts to be used across YouTube, Instagram, TikTok and our website
  • Support in the delivery of a detailed plan and roadmap for producing engaging, motivational and effective crypto content that resonates with target audiences and converts
  • Develop guidelines and best practice docs with the aim of improving and formalizing copywriting efforts across all our teams
  • Keyword research and ensuring all relevant content is optimized for both the search engines and the end user
  • Reviewing copy and content performance, reporting your learnings to key stakeholders

You will have

  • A strong portfolio showcasing a variety of your copywriting work
  • Ability to write for different audiences and styles, adapting tone and language as needed
  • Excellent written and verbal communication and collaboration skills
  • Be a native English speaker, or have communication and copywriting skills at the level of a native English speaker.
  • Experience in, and a passion for, cryptocurrency, blockchain technology and decentralized finance
  • Familiar with SEO fundamentals and best practice, and up to date on the latest developments.
  • Skills with tools such as Google Analytics, Google Ad Words, SEMRush, ahRefs, Wordpress and other online analytics and CMS
  • An alignment to Cryptology’s core .

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