Marketing Manager
The Open Platform
The Open Platform is a team of enthusiastic professionals united by the goal of creating blockchain products used every day by hundreds of millions of people all over the world.
Through our venture initiatives, we are creating a collaborative community of multi-million-dollar companies that develop unique services in The Open Network (TON) Blockchain ecosystem — the first crypto technology adopted by mass audiences.
We are looking for a Marketing Manager to lead our marketing efforts in the APAC region. The ideal candidate will be passionate about blockchain technology and possess the skills to elevate our brand presence, drive community engagement, and develop targeted marketing strategies tailored for diverse audiences in APAC.
Key Responsibilities:
- Social Media Marketing: Manage and optimize social media accounts on platforms such as Twitter, Telegram, WeChat, and others. Develop and execute targeted social media campaigns that align with our marketing objectives. Monitor social media trends to identify opportunities for brand engagement.
- Community Management: Actively engage with users on social media and community forums across the APAC region. Address inquiries and foster positive interactions with both potential and existing users. Organize community events, contests, and AMA sessions to enhance engagement.
- Content Creation & Localization: Develop localized content, including blog posts, social media graphics, and newsletters tailored to APAC audiences. Translate marketing materials into relevant languages (e.g., Mandarin, Korean, Japanese) and create educational content to explain complex Web3 concepts in an accessible manner.
- Market Research & Analysis: Keep abreast of the latest developments in the APAC Web3 market, including trends, regulations, and new projects. Analyze market data to identify target audiences and craft effective marketing strategies. Identify key influencers and potential partnerships within the APAC Web3 community.
- Event Support: Assist in planning and executing Web3 events and conferences in the APAC region, managing logistics, registration, and on-site support for marketing activations. Organize and host developer meetups in key locations.
Skills and Qualifications:
- Native proficiency in both Chinese (Mandarin) and English (spoken and written).
- Strong understanding of Web3, blockchain, and TON/Telegram communities in the APAC region.
- Experience managing Chinese-language social media platforms like WeChat and Telegram.
- Ability to localize and translate marketing content for Chinese-speaking audiences.
- Excellent organizational skills with the capacity to coordinate multiple projects.
- Based in or available to operate within the CST time zone.
Why join us?
- Remote Flexibility: Enjoy the flexibility of a 100% remote role.
- TON: We are working on the blockchain which aims at serving millions of users and we have a good traction.
- Telegram-first Culture: We are fond of using Telegram as the primary communication tool.
- Impact: Play a crucial role in driving the growth and success of tech inside The Open Network ecosystem.
What we offer:
- Non-bureaucratic management that focuses on results.
- Regular performance reviews to assess your progress.
- Remote setup with access to our hubs in Dubai, Yerevan, London and Belgrade.
- Compensation for medical expenses.
- 20 working days of paid vacation annually.
- 11 days off per year.
- 14 days of paid sick leave to support your health and recovery when needed.
- Access to internal conferences, courses and corporate events.