The Open Platform (TOP) is a venture builder and investor for early-stage projects on the TON blockchain and Telegram.

TOP provides a powerful toolkit of funding, expertise, and technology resources, streamlining access to critical tools like wallets, developer resources, SDKs, APIs, and marketplaces.

TOP also develops and supports leading ecosystem products including the Wallet in Telegram, Tonkeeper, STON.fi, Getgems, and more. With this support and expertise, TOP enables developers and entrepreneurs to build scalable Web3 products ready for widespread adoption

We are looking for a CMO to develop and execute marketing strategy to position The Open Platform as a leading venture builder, strengthen the ТОР brand, and scale performance marketing through innovative growth strategies.

Responsibilities:

• Support portfolio companies through audits, training, and marketing launch assistance.
• Develop and execute B2C marketing strategies — incl. performance marketing, viral growth and KOL collaborations — to acquire and retain users, build communities, and drive engagement.
• Drive GtM strategy for new products, focusing on scalable user acquisition, retention, and community-driven growth.
• Lead PR and branding to enhance the TOP’s international reputation and promote key experts.
• Increase brand awareness of TON as a key venture builder in Web3.

What We’re Looking For:

Hard Skills

• Experience leading marketing in a tech or consumer-driven company.
• Deep understanding of B2C growth strategies, user acquisition and retention mechanics.
• Strong expertise in performance marketing incl. traffic acquisition, KOL strategies and viral mechanics.
• Proven track record in brand building for corporate, product and branding.
• Successful execution of large-scale international PR campaigns.
• Experience working with Web3 and startup companies is a plus.

Soft Skills

• A charismatic leader who can effectively pitch ideas and build processes.
• Energetic and proactive, driving marketing instead of just managing it.
• Fast in testing hypotheses while balancing strategy and execution.
• Understands Web3 and the fundamentals of community-driven marketing.

Why It’s a Fantastic Opportunity:

• Non-bureaucratic management that focuses on results.
• Regular performance reviews to assess your progress.
• Remote setup with access to our hubs in Dubai, Yerevan, London and Belgrade.
• Compensation for medical expenses.
• 20 working days of paid vacation annually
• 11 days off per year.
• 14 days of paid sick leave to support your health and recovery when needed.
• Access to internal conferences, courses and corporate events.