TON Foundation is looking for a Part-Time Marketing Manager focused on attracting and retaining a Web3 audience of Telegram Apps Center, with a keen insight on onboarding Web2 users to Web3. The ideal candidate should be adept in digital marketing strategies, social media engagement, content creation, web3 landscape and analytics. Responsibilities include developing marketing campaigns, analysing performance data to optimise strategies, and creating onboarding content to ease the transition from Web2 to Web3. Experience with blockchain technologies and a passion for the Web3 ecosystem are essential. Join us to help expand our audience and foster a community around our innovative platform.

Responsibilities

• Develop and execute marketing strategies targeting both Web3 enthusiasts and Web2 audiences transitioning to Web3
• Design incentives for marketing campaigns in order to encourage user participation and loyalty.
• Drive initiatives in collaboration with both external and internal cross-functional partners to ensure all marketing activity resonates with TON Foundation goals
• Able to work autonomously to deliver the campaigns and initiatives by managing external agencies on both media and creative from kickoff to execution
• Utilise social media platforms and community forums to build and nurture relationships with the audience.
• Analyse market trends and performance data to optimise campaign strategies and maximise audience growth and retention.
• Collaborate with the product team to align marketing efforts with user feedback and product evolution.

Requirements

• Passionate about blockchain and the Web3 ecosystem, with a solid understanding of its technologies and market dynamics.
• Proficient in English.
• Experienced in digital marketing, social media management, and content creation, with a proven track record of growing and engaging online communities.
• A self-starter and a self-motivator who can work autonomously in an unstructured environment.
• Creative and analytical, capable of crafting compelling narratives and using data to inform marketing decisions.
• Adept at communicating complex concepts in simple, accessible language to educate diverse audiences.