Who we're looking for

TON Foundation is seeking a dynamic and results-driven Public Relations Manager to join our PR and Communications team. In this role, you'll help shape the public image of TON in the fast-evolving world of Web3 and crypto. As a proactive communicator with deep knowledge of the blockchain and crypto space, you will drive brand visibility and build meaningful media relationships. You’ll be an integral part of our communications team, collaborating with senior leadership, internal stakeholders, and external media to tell TON’s story, amplify our ecosystem partners, and engage the global crypto community with clarity and impact.

Responsibilities

• Develop and Execute PR Strategies: Craft and implement comprehensive PR strategies that secure positive media coverage across tech, finance, and blockchain outlets, boosting TON’s brand reputation in the Web3 space.
• Create Compelling Content: Write and edit press materials — press releases, media pitches, project briefs, and messaging documents — to effectively communicate our story to diverse audiences.
• Build Media Relationships: Foster and maintain strong relationships with journalists, influencers, and key crypto communities, promoting TON’s products and milestones to elevate brand presence.
• Monitor Trends: Keep a pulse on media coverage, industry trends, and competitor activities to identify new opportunities and ensure proactive PR initiatives.
• Collaborate Across Teams: Work closely with the content, marketing, and product teams to ensure messaging consistency across digital channels and initiatives.
• Analyze Performance: Use KPIs like media mentions, website traffic, and search engine rankings to measure and report on PR effectiveness.
• Leverage Sentiment Analysis: Use tools to gauge public perception, adjusting PR strategies based on insights to optimize messaging and outreach.
• Review External Communications: Oversee the review and editing of external communications, including newsletters, social media posts, and thought leadership content.
• Crisis Communication: Support crisis management efforts, ensuring timely and transparent responses to any technical issues or high-priority situations.

Qualifications

• Experience: 3+ years of PR, communications, journalism, or marketing experience, ideally within a PR agency or in the tech, software, or cryptocurrency sectors.
• Strong Communication Skills: Excellent written and verbal communication skills, with the ability to create compelling narratives and persuasive PR materials.
• Proven Media Success: Demonstrated success in securing media coverage and building long-lasting relationships with journalists and influencers, particularly in the tech, finance, or blockchain industries.
• Community-Centric Campaigns: Experience crafting campaigns designed to resonate with and engage a brand’s specific community, especially in crypto and blockchain.
• Industry Knowledge: In-depth understanding of blockchain technology, cryptocurrency markets, and the Web3 ecosystem.
• Proficiency in PR Tools: Familiarity with tools like Meltwater, Vuelio, Cision, and ResponseSource to track and manage media outreach.
• Deadline-Driven: Ability to thrive in a fast-paced environment, juggling multiple initiatives and meeting tight deadlines.

Preferred Qualifications:

• Native English Speaker: Fluency in English (both written and spoken).
• Location: London or New York (or equivalent timezones).
• Educational Background: A degree in PR, journalism, communications, marketing, or a related field.
• Established Media Network: An existing network of contacts in the tech, finance, or blockchain media space.
• Crypto Community Engagement: Active participation in crypto communities, with a presence on platforms like X (Twitter), TikTok, or Reddit.
• Sentiment Analysis Expertise: Experience using sentiment analysis and PR tracking platforms to evaluate media performance.
• Global Collaboration: Willingness to work across time zones (CET +/- 3 hours) to collaborate with global teams.

Important: Before applying for this job, make sure you provide a portfolio/examples of your writing.