The Head of Content will lead TON’s global content strategy, driving storytelling that inspires, educates, and engages diverse audiences - from developers and creators to mainstream users and partners. This role ensures that TON’s voice is consistent, credible, and culturally resonant across all touchpoints. The Head of Content will shape narratives around TON’s technology, ecosystem, and community, turning complex ideas into accessible, high-impact content.

Key Responsibilities

Content Strategy

• Define TON’s global content strategy aligned with brand, growth, and community objectives.
• Develop a clear editorial vision that positions TON as both a cultural and technological leader.
• Shape narratives around TON’s launches, partnerships, ecosystem projects, and milestones.
• Own the TON editorial calendar, aligning with marketing, product, and BD priorities.

Content Creation

• Oversee creation of content across formats: long-form (blogs, reports, thought leadership), short-form (social, newsletters), video scripts, community posts, and ecosystem storytelling.
• Drive content for major GTM campaigns, partnerships, and event activations.
• Ensure distribution strategy maximises reach and engagement across owned, earned, and partner channels.
• Optimise content for each platform (X, Telegram, LinkedIn, YouTube, TikTok, website).

Consistency

• Safeguard TON’s voice, tone, and messaging guidelines across all outputs.
• Establish content standards and playbooks for internal teams and ecosystem partners.
• Ensure messaging is accurate, accessible, and resonates with both Web3 natives and mainstream audiences.

Collaboration

• Build and lead TON’s content team (writers, editors, strategists, and freelancers).
• Collaborate closely with design, product marketing, and community teams to deliver integrated campaigns.
• Manage external agencies and partners for content production.

Measurement & Optimisation

• Set KPIs for content performance (engagement, reach, sentiment, adoption impact).
• Use analytics to optimise content strategy and distribution.
• Continuously experiment with formats, trends, and storytelling techniques.

Requirements

• 8+ years of experience in content leadership, editorial, or brand storytelling roles (tech, fintech, lifestyle, or media).
• Proven track record building global content strategies that drive engagement and brand growth.
• Exceptional writing, editing, and storytelling skills; ability to simplify complex ideas.
• Deep understanding of content distribution and audience growth across social and digital platforms.
• Experience managing cross-functional teams and external agencies.
• Strong knowledge of Web3, crypto, and emerging cultural trends (preferred but not mandatory).
• Excellent communication and leadership skills.

What Success Looks Like

• TON’s content is widely recognised as best-in-class in Web3: credible, engaging, and shareable.
• TON develops a distinctive editorial voice that blends tech authority with cultural relevance.
• Campaigns and launches achieve strong reach and adoption through content-led storytelling.
• The content function becomes a core growth driver, amplifying TON across global markets.