The Creative Director will own and elevate TON’s global creative identity. This role leads the vision, design language, and execution across all creative outputs - from brand systems and digital campaigns to events, partnerships, and ecosystem activations. The ideal candidate is a world-class creative leader who can translate complex Web3 concepts into compelling, accessible, and inspiring design experiences that resonate across diverse markets.

Key Responsibilities

Creative leadership

• Define and safeguard TON’s global design system (visual identity, style guides, templates, toolkits).
• Translate TON’s brand positioning into impactful visual storytelling across all touchpoints.
• Develop innovative creative concepts that connect TON to culture, lifestyle, and mainstream audiences.
• Elevate TON’s creative standards to world-class luxury and tech brand benchmarks.

Execution delivery

• Oversee the design and production of all brand and marketing assets: digital, social, events, print, video, and experiential.
• Lead design for ecosystem partnerships, co-marketing campaigns, and sponsorship activations.
• Work with content, product, and event teams to ensure design cohesion across campaigns and launches.
• Ensure all creative assets meet deadlines, budget, and global quality standards.

Team collaboration

• Build and mentor TON’s internal design team (graphic designers, motion designers, UX/UI).
• Manage and direct external creative agencies, freelancers, and production partners.
• Collaborate with Product, Marketing, Growth, and Community teams to deliver integrated creative campaigns.
• Advocate for design thinking across TON and the wider ecosystem.

Innovation experimentation

• Stay ahead of cultural trends, digital formats, and new technologies (AI, Web3, XR).
• Introduce fresh creative formats for community engagement, campaigns, and storytelling.
• Experiment with activations that blend digital and real-world experiences.

Requirements

• 8+ years of experience in creative leadership roles, ideally within global brands, agencies, or tech/fintech companies.
• Strong portfolio demonstrating high-impact design systems and creative campaigns.
• Mastery of design software and creative tools (Adobe Creative Suite, Figma, motion/video tools).
• Experience leading multidisciplinary teams and agency partners.
• Proven ability to deliver innovative, world-class creative under fast-paced timelines.
• Strong understanding of Web3, crypto, or cultural/luxury branding (preferred but not mandatory).
• Excellent communication and presentation skills.

What Success Looks Like

• TON’s creative identity is instantly recognisable, aspirational, and consistent worldwide.
• Campaigns and activations are visually distinctive, culturally relevant, and widely shared.
• The creative team functions as a high-performing studio that raises the bar across the ecosystem.
• TON is seen not only as a leading blockchain but as a cultural brand.