TON Society is a global grassroots movement supporting the TON Community through growth systems and events. It builds engaged local communities in 9 hubs across CIS, Europe, SEA, and the Middle East, holding up to 16 events monthly. TON Society aims to develop community leaders to decentralize access to TON's assets and promote a fairer internet.

We are looking for a TON Circle Lead, our new collective whose main purpose is making TON a cultural force: in Web3, Web2, and beyond. Overall, success for this Lead role would mean not only growing our community in numbers, but also deepening new members’ engagement and attachment to TON, fostering a fervent and loyal follower base that actively participates in and evangelizes our vision and goals.

Responsibilities:

• Influencer Programs: Work closely with the Head of Growth Marketing to relaunch our existing influencer program into a new and unprecedented cultural force.
• Active, Scalable Community-Building Systems: Map spheres of influence and develop systems to recruit leading opinion makers in crypto-focused and crypto-adjacent communities to to amplify TON’s message and expand our reach.
• Analytics: Set specific, measurable targets and milestones to quantify the impact of strategic community-building efforts.
• Incentives Structures: Create recognition programs to motivate community members to actively participate in recruitment efforts from their own networks.
• Strategic Content: Work with the MarCom team to promote stories of community members and projects whose lives have been impacted by TON. Utilize symbols, logos, and exclusive language to create a devoted base of members who feel deeply connected to TON Circle’s ethos.
• Tier 1 Activations: Work directly with our highest level influencers to design, execute, and measure bespoke activations to onboard their community to TON.
• Community Engagement: Regularly disseminate content, challenges, and missions to keep the community tuned in for every word and incredibly active.
• Strategic Community Building: Onboard new members - including those with nonexistent followings to massive followings - and secure their commitment to TON.
• Public Speaking and Representation: Participate in media interviews, panel discussions, and public forums to represent TON. Deliver compelling presentations and speeches to promote the TON blockchain and its initiatives.

Requirements

• 4+ years of experience within the crypto industry, with roles pertaining to KOLs or marketing preferred.
• Fluent in English with strong communication skills.
• A thriving personality and the ability to lead communities.
• A track record of growing existing crypto communities. This can include L1s to NFT projects to infrastructure providers and beyond.
• Deep understanding of multiple ecosystems, including crypto, gaming, sports, and music, staying on top of emerging trends, major narratives, and key personalities.
• Strong analytical skills and the ability to use data to inform decisions.
• Deep understanding of the crypto and blockchain landscape, including new trends and current market dynamics.
• Ability to thrive in a fast-paced, dynamic, and ambiguous environment.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.

Bonus points for

• Additional language capabilities (e.g., Spanish Portuguese, Turkish, or SEA-based languages).
• Strong presence in crypto communities on social media (X, TikTok, IG etc.).