The Open Network Society acts in the interests of the community by supporting initiatives that help achieve The Open Network's mission — put crypto in every pocket.

What We Do

The growth marketing team focuses on building scalable systems to drive adoption in three key areas:

• User Acquisition: Strategies to onboard new crypto users through paid ads, KOLs, and large-scale video campaigns.
• Engagement + Retention: Programs to keep users active within the TON ecosystem.
• Expanding Adoption: Partnerships that amplify awareness and drive growth for TON and its projects.

Responsibilities and Goals

As an Analytics Lead, you will play a critical role in shaping marketing strategies and building analytics processes from the ground up. Your work will ensure data-driven decisions across all growth initiatives.

This role will require you to:

• Develop and implement marketing analytics frameworks to guide strategy across key channels (digital, paid, email).
• Build the analytics infrastructure, including dashboards and reporting tools, to enable real-time insights and empower teams with actionable data.
• Influence marketing strategies by providing deep insights into user behavior, campaign performance, and growth opportunities.
• Conduct in-depth cohort and channel analysis to identify trends and drive personalized marketing efforts.
• Collaborate with product, growth, and engineering teams to align analytics with overarching business objectives.
• Establish best practices for data usage and champion a data-driven culture across the organization.

Requirements:

• Proven experience in building analytics functions from scratch, ideally in fintech, Web3, gamedev or blockchain.
• Expertise in tools like SQL, Python/R, Dune, or similar.
• Strong analytical mindset with the ability to distill complex data into clear, actionable insights.
• Excellent communication and stakeholder management skills, influencing decision-making at all levels.

Join us at The Open Network Foundation to help build the future of crypto and make a lasting impact on the blockchain ecosystem!